Generation Z is bringing back American Girl Dolls by dragging them into their memes. This is the generation that first grew up with the 18-inch dolls and they know the catalogs, the wardrobe, the accessories, the books… You name it, they claim it!
Now they are claiming them on social media, using shared knowledge of the AG lexicon to make points that are lost on those of us who don’t know it. Like this. I don’t understand that but I’m a Gen Xer. Maybe my 10-year-old daughter would get it?