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Basketball legend Shaquille O’Neill is using Instagram to promote the sale of his California mansion. He posted an image and some marketing material for the $2.5 million Southern California home to his 3+ million followers.

Could this be the next market disruptor for real estate sales? Probably not. But it can’t hurt to use all platforms available when you are seeking a buyer for such a large item. Plus, if he goes without a realtor, he could save himself 5-6% in realtor commissions and that is nothing to sneeze at, given that 5% of $2.5 million is $125,000. Let’s just hope he did not sign an exclusive listing with an agent already because if he did, he has to pay commission on the sale of that house no matter if the agent sells it, or Instagram sells it!

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