A new study predicts that every dollar invested in meat alternatives would result in three times less greenhouse gas emissions. The study says that investing in meat alternatives would have far greater results than investments in green buildings and zero-emission cars.
By meat alternatives, the study refers to cell-based meat and alternate proteins. Not all meat-alternatives are eco-friendly but the report estimates that the group as a whole is far better for the planet than straight meat.
But will people go for it? The report estimates that they might! When asked, 30% of consumers said that they would switch to alternative proteins if it helped the planet.