The prettier the latte, the better it tastes. That is according to science!
The study was conducted in Australia and the U.K. and it showed that art on lattes improved the “prediction of taste” and the “tasting experience.” Not only that, some foam shapes seem to change the perception of the drinker.
For example, when drinkers saw a star, they expected a more bitter latte. When they saw rounded shapes, they expected sweetness. Researchers call this “shape-taste symbolism.” If you take your coffee black, I guess you miss out!