The Dollar Tree has held fast to its name even as other dollar stores broke the dollar barrier. No longer. The store announced that it will start testing higher price points in order to give customers more variety. Because, I don’t know if you’ve heard, but things cost a lot these (pandemic) days.
As of July, inflation hit 4.2% in the US, the highest it’s been in three decades. And it’s only getting worse with supply chain issues and the rising cost of labor.
Dollar Tree stock rose 13% on the news, so investors are happy. If they just add an ‘s’, it won’t be false advertising. Maybe Dollars Tree will be THE place to go for $5 water bottles.