Twitter is working on something called “decentralized social media.” They are calling the initiative Bluesky and on Monday it was given a leader, a woman named Jay Graber.
What is decentralized social media? We’re not 100% sure. Twitter says it has to do with addressing “abuse and misleading information” on social networks, not with algorithms but with human blockchains. Mastodon, a Twitter competitor, already does this on what they call a “fediverse.”
It’s all a little hard to grasp right now but it seems as though the goal is to move away from one company’s server and algorithm towards a more crowdsourced one. Graber announced a Discord channel to follow along with this project.