Netflix has dragged its feet for years on password sharing but you can only be the cool kid for so long. After dismal earnings last week, the company announced how it will get serious on password mooches.
The new plan charges users a surcharge if a Netflix account is used at more than one address. It will amount to a little over $2 per month. If you want to “encourage” your password buddy to get their own account, Netflix will also allow that.
It is fair enough, but in one recent survey, 80% of people who use someone else’s account said they wouldn’t fork out for their own so it is unclear how much this will help Netflix’s revenue. Also, other streaming services such as Disney+ are not yet doing this. They still wanna be known for being cool. For now.